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In the Media


Amber alert sparks social media frenzy CBC AM, Feb. 28, 2014

The FIERCE Awards are Rising Up in Alberta, Canada Flurt Magazine, Sept. 17, 2013

20 Questions: FIERCE Awards and I Matter founder Tamara Plant Edmonton Examiner, June 5, 2013

Because I Matter, Too: I Matter Day recognizes the achievements of local youth ages 5-18, Edmonton Examiner Feb 6, 2013

The Top 10 I Matter Kids Edmonton Examiner, Apr. 24, 2013

Inspiring youth gather for I Matter Day celebration Edmonton Examiner, May 7, 2013

Fierce awards honour women who make a difference Edmonton Sun, Oct. 25, 2012


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Promo for the FIERCE Awards – Sept. 22, 2013

Promo for FIERCE nominations – June 2013


Christmas Traditions Christmas Bureau Dec. 17, 2012

Celebrating a Don’t Sweat Mom: Tamara from Kristine Carlson, June 25, 2012

Erica is FIERCE Business Instincts Group, Oct. 31, 2012

Spotlight corner, Sammie Love, Nov. 23, 2011

I am FIERCE Farhana Dhalla, Nov. 8, 2011

FIERCE Awards Motherless Daughters Oct. 24, 2011

FIERCE Awards Sprogs Shopping Nov. 1, 2011